No two successful paid content solutions are identical.
Based on the different strategies and backend architectures of publishers, CeleraOne offers a comprehensive modular set of features that customers can implement according to their requirements.
All products are standard solutions that can be activated at any time.
CeleraOne offers efficient, standardised full-service solutions for small and medium-sized publishers to get started.
CeleraOne technology enables all standard paywalls to be set up very easily and flexibly, whether as a Metered, Freemium or Hybrid model, or via step-by-step approaches whereby the user must first register.
CeleraOne technology stores all information on anonymous and registered readers for content, usage, time, devices, location, registration and purchases.
On the basis of this information, fine-grained user groups can be formed in real time and personalised offers can be made specifically for these target groups, e.g. for users interested in the economy, former subscribers, social users.
Paid content only takes off when marketing and product teams at the publishers can quickly and skilfully implement the standard processes without IT support.
The CeleraOne Cockpit enables marketing or product employees to configure all rules and promotions live. The graphic assets for addressing users and the offer pages can be uploaded and activated directly in the Cockpit.
CeleraOne has wide-ranging experience of integration with print subscription systems, has integrated successfully with SAP in more than 15 projects, and has collaborated with many SAP integrators and SAP teams. CeleraOne provides a standardised API for SAP that aligns data between the systems in real time.
The CeleraOne Product Information Management enables productions, promotions and prices to be created flexibly from the Cockpit – without accessing SAP.
CeleraOne provides complete subscription management for all bundles made up of digital offers, print and other physical products (e.g. hardware). CeleraOne also handles trials, upgrades and downgrades in all runtimes and micro payments. Special cases such as holiday breaks and B2B subscriptions can also be mapped.
The CeleraOne product model is scaled from configurations with only one digital subscription type all the way up to fully automated Digital Rights Management for a whole range of publications.
The checkout function can be performed via external or internal stores. The complete purchasing history can be viewed for every user.
CeleraOne integrates bi-directionally in real time with all widely-used publisher backend systems, such as ERP, eCRM, e-mail marketing and ad servers.
The readers’ usage data can be forwarded to these systems in real time. Equally, all of the data in the backend systems can be imported into CeleraOne and be used for promotions.
The CeleraOne SSO component provides market-leading user identification that is perfectly integrated into the Targeting and Paid Content features. The benefit for the customer: SSO and Paid Content from a single source – on one technological basis and in one interface.
CeleraOne has migrated a wide range of user data from legacy systems to the CeleraOne SSO. In the process, duplicates were removed from the data and it was completed, validated and migrated to the same opt-ins.
Challenges for the publisher
CeleraOne provides call centre employees with a comprehensive view of all user activities: purchases, logins and usage can be displayed. This makes if possible to provide help quickly, with fast activation for the reader directly from the Cockpit.
Paid content does not just start at the paywall. With the CeleraOne technology, publishers can develop specific measures along the entire traffic funnel in order to loyalise their readers step by step.
CeleraOne provides comprehensive life analytics, dashboards and heat maps for traffic, top articles, registrations and subscription sales.
All analytics can be customised individually for each user group – e.g. what are users who are interested in politics reading right now? What are social users buying? How do iOS users convert in contrast to Android users?
CeleraOne offers a virtual currency by means of which the actions of anonymous and registered users can be incentivised.
Application examples include: sharing content on Facebook, filling in user surveys, registration, commenting, reading articles, inviting friends to a subscription or a trial, and also refunds for dissatisfied users or postpaid / prepaid / starting credit features.
Ad blocking is a major challenge for the entire online web economy. CeleraOne and its partner publishers are developing solutions to target ad block users. We offer the entire range of instruments, from addressing the user to offering ad-free subscriptions to exclusion from usage (No Ad No Content).