References

Leading Publishers Rely on CeleraOne

DIE WELT relies on CeleraOne

The big data technology of CeleraOne is the backbone for controlling the metered model on the news portal of DIE WELT.

“Through real-time evaluation of dynamic rules we can flexibly optimise – without any programming work – the time and criteria for activating our digital subscription models.”

Peter Buhr, Head of Newspaper Technology at Axel Springer AG

Revenue in real time

CeleraOne supports the central registration service that DIE WELT, and now also BILD, use for their online payment products. The CeleraOne Revenue Engine enables access control and the provision of personalised offer pages in real time.

“CeleraOne enables us to provide personalised product recommendations in real time, even with our high access numbers, and to configure them dynamically.”

Samir Fadlallah, Project Director / Head of Consulting and IT Projects, Board Division for BILD Group and Magazines at Axel Springer AG

Swiss media group Tamedia
relies on CeleraOne

Swiss media group Tamedia relies on CeleraOne technology for the introduction of paid content on the news portal of the Tages-Anzeiger.

Süddeutsche Zeitung relies on CeleraOne

CeleraOne’s paid content solution and single sign-on (SSO) are used by the Süddeutsche Zeitung.

“With CeleraOne we have found a partner that provides scalable technical solutions and has experience of single sign-on and live CRM, but that is also excellently suited to our agile development team in terms of its methods and the way it works, and all of this adds up to a very good collaboration.”

Johannes Vogel, CEO Süddeutsche Zeitung Digitale Medien GmbH

Nordwest-Zeitung relies on CeleraOne

The Nordwest-Zeitung (NWZ) has chosen CeleraOne for the implementation of paid content.

“The flexibility of the CeleraOne solution enables us to optimise revenue models iteratively and target user groups in real time.”

Marc Del Din, CEO NWZ Digital

Mittelbayerische Zeitung relies on CeleraOne

The Mittelbayerische Zeitung (MZ) introduces the paid content solution from CeleraOne.

“CeleraOne provides an innovative solution with which we can flexibly cover all of the requirements of the digital market.”

Holger Schellkopf, Assistant Chief Editor of the Mittelbayerischen Zeitung

Rheinische Post relies on CeleraOne

The Rheinische Post has chosen CeleraOne as the central technology provider for its project to personalise its digital user offers and for the introduction of paid content.

“CeleraOne’s flexible products, wide-ranging experience and professional service fulfil all of our requirements. In CeleraOne we have found the provider of powerful technology for the digital future.”

Stephan Marzen, CEO of Rheinische Post Verlagsgesellschaft mbH + RP Digital GmbH

Die ZEIT relies on CeleraOne

Die ZEIT has chosen CeleraOne technology for personalising and optimising its digital product range.

“CeleraOne’s technology consistently combines data from different sources and extracts the most important information from big data in real time in order to target customers specifically. This enables us to continually optimise our digital product range.”

Christian Röpke, CEO of ZEIT ONLINE GmbH

The NZZ Media Group introduces CeleraOne’s
in-memory technology

The NZZ Media Group introduces CeleraOne’s in-memory technology to boost its digital marketing for paid content products.

“CeleraOne’s real-time-capable technology is a component of our future publication platform. The state-of-the-art identity management enables us to optimise our added value via intelligent paywalls while simultaneously providing a relevant information supply for our readers.”

Andreas Bossecker, CTIO of the NZZ Media Group in Zurich

The Aschendorff Group
relies on CeleraOne

The Aschendorff Group, headquartered in Münster, is taking the next, consistent steps to optimise the digital products of its daily newspapers (Westfälische Nachrichten / Münstersche Zeitung) by integrating the solutions of CeleraOne.

“With the comprehensive range of functions provided by CeleraOne, we see ourselves perfectly positioned for the challenges to come. The high-quality, versatile options for analysing and controlling our products provide us with a well-founded database in real time that we can use to tailor our products to the individual requirements of our customers.”

Marc Zahlmann, Head of Publications for Reader Market

medien holding:nord relies on CeleraOne

“We put our readers and users in the foreground and offer them a brand experience that is tailored to them individually and in real time. Only in this way can we manage to create loyal users and bind them to our products and brands in the long term. Solid user identification and addressing options, coupled with the required targeting at the right time, provide the basis necessary to make paid content features really work.”

Nicolas L. Fromm, Head of Digital Media at medien holding:nord

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